Andrea Miskovsky quoted in DM
News
June 6, 2006
Andrea Miskovsky, president of database services for MBS, a division of
World Marketing, is responsible for the implementation and execution of
production work into the client environment, as well as core data processing and
execution services— current and future— for our database clients. She oversees
Program Management, Solution Delivery, Production Services, and Core Data
Services.
Andrea was recently contacted by DM News regarding trends she is seeing
in the area of data collection and analysis.
The following section is excerpted from DM News’ article.
Database Marketers Call for Centralized Data, Complex Analytics
By Melissa Campanelli
[edit] …
More sophisticated analytics was also on the mind of Andrea Miskovsky,
president of database services for MBS, a provider of advanced database and
interactive marketing solutions in Central Islip, NY.
"One trend we are seeing is a demand for higher-level strategic and
analytical services," she said. "Marketers are looking for a true partner in
their marketing services provider."
[edit]
MBS also is seeking ways to help customers prospect better.
"While we are seeing an increase in data mining by customers, marketers
are also looking to do more profitable prospecting," Ms. Miskovsky said. "They
are frustrated with current results and looking for a more customized approach
to prospecting."
To improve results, some marketers are creating their own prospecting
databases based on clones of their current customers, she said.
"Instead of employing a conventional test and rollout list strategy, they
are identifying their best prospects using modeling and deploying a contact
strategy against them," Ms. Miskovsky said.
The multichannel view is finally coming together for many marketers, she
said.
"The value of a customer is being better understood by companies," she
said, "and the value of capturing information at various touch points is better
understood as well."
… [edit]
The full text of the article can be found by clicking
here
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